The Strategic Innovation Consultancy
We’re the BUREAU OF BAD DECISIONS. We make the ideas you should have and they want.
We work in the friction - the productive tensions between what brands think they need and what audiences actually want. Between global ambition and local reality. Between heritage and innovation.
Most try to resolve these contradictions. We find the opportunity in them.
The Approach
A Brief Conversation™ isn't about answering your brief. It's about seeing through it.
We start with conversation - AI-enhanced research meets human dialogue - to uncover your truest core desire. Not what you think you should want. What you actually need.
We work at the intersection of brand intent and audience desire, translating between them. Our humanity drives the ideas. AI accelerates the research, analysis, and execution speed. The result: momentum that builds rather than campaigns that end.
Legacy still matters. But in a world where attention is fleeting, brands exist in moments more than monuments. We understand both hindsight (where you've been) and foresight (where audiences are going). We create experiences that matter in the moments they're encountered.
As translators of desire, we see the core of want and transform it to need. We deliver outcomes that go beyond what was asked for - because we understood what was actually wanted. We see the beautiful wrong.
Brands
Brands may still be relevant, but products are fleeting and always changing, even evolving.
We create and build brands, campaigns and solutions with transitory speed and timeful reason.
Experience
Brand experience is transitioning as delivery is the only meaningful touchpoint and whether “unboxing” or arrival, it may be the brand’s only connection to the consumer.
Meaningful delivery and sharable means connections and connecting to others.
Touch
Meaningful moments come with tactile and personal experiences and these are part of the moments worth sharing. Launch, lunch or events, are where brands can still touch our hearts.
As a group, our experience runs deep and encompasses nearly every category and facet of marketing. These are a few of the brands that we’ve touched in our careers.